Storytelling for brands that matter -
those rooted in intention, atmosphere and thoughtful design.

Simple Matters Media helps ambitious brands express the depth and character of their work, through storytelling crafted with clarity and care.

Some brands speak loudly. Yours doesn’t need to.

Your work carries a natural confidence and a deep respect for process, materials, and meaning. My approach reflects this, bringing together storytelling and strategy to articulate what makes your brand distinctive, and to create the conditions for it to be recognised and chosen by the right people.

In a world of AI, where so much can be replicated, your story remains the one thing that can’t be copied; it’s what makes your work unmistakably yours.

With sensitivity and insight, I help design‑led brands communicate the qualities that set their work apart.

The Thinking

A brand is at its strongest when it’s clearly expressed - in its presence, its words, and the way it makes people feel. When that expression lacks clarity, even the most thoughtful work can be overlooked.

You’ve invested deeply in your business: in the idea, the processes, and the experience you create. People are drawn to its quality, yet the way it’s communicated doesn’t always reflect its true value. You’re seen, but not always remembered or chosen.

If you know your brand holds more potential than is currently being realised, my work brings your full vision to life.

I bring clear direction, considered strategy, and atmospheric language to your business, revealing the ideas and values at the root of your work, and shaping them into a story and structure that feel confident, coherent, and unmistakably yours.

WORK TOGETHER

My approach is guided by clarity and integrity, and a belief in the quiet power of intentional communication. I value depth over urgency, intention over noise, and stories that unfold with honesty, over time.

My work is:

Considered — every word chosen with intention

Evocative — capturing the distinctive atmosphere and emotions that inspire and inform

Strategic — creating structure and coherence

I create the conditions for your brand to be noticed by the right people who see it as the natural choice.

About

I’m drawn to the inner life of a brand - the people, ideas, intentions, and atmosphere that give the work its character. I help design-led founders articulate those qualities with clarity and purpose, translating them into story, strategy, and experiences that support meaningful, sustainable growth.

I’m Georgina Lee-Jones, Founder of Simple Matters Media. Before establishing the studio, I spent 15 years at the BBC as a BAFTA-nominated producer, director, and journalist, crafting stories for audiences of millions.

READ ON

Work With Me

I partner with creative studios and considered brands wanting their work to be clearly understood and thoughtfully expressed.

Whether you’re shaping a new idea or refining an established identity, I’ll help you thrive creatively and commercially.

WORK TOGETHER

My Clients

  • “Simple Matters Media transformed how I communicate with my audience, bringing clarity, confidence, and a streamlined process that has increased engagement and saves me hours each week.”

    - Abigail Edwards, Wallpaper Designer

  • “Gina found exactly the right words to share our story with our community and customers in a beautiful and clear way.”

    - Paulina, Organic Zoo

  • “Thanks again for all your help. Working with you is definitely one of the best things I’ve done for my business.”

    - Caroline, 91 Magazine

Work together