Five Brilliant Wellbeing Brands Using Storytelling To Sell
From around the world, each in a different industry, all committed to daring to do business differently.
Image with permission from Sati. Photographer Tor Harrison
1. ‘Inspiring you to slow down and invest in rest.’
Yoga & Meditation - Sati
‘Creating space for body and mind.’
Based between Cornwall and a small village on the outskirts of Jaipur, India, Sati is a range of bespoke meditation accessories using natural dyes and traditional block printing techniques.
Owner Claire is calm and thoughtful in everything she creates from hand-printed meditation cushions, to yoga accessories and jewellery (I wear a pair of Sati gold hoops every day).
Sati gently invites us to slow down, to pause and be still.
‘‘Our process is a celebration of handmade craft, traditional practices and nature. Sati means awareness in the ancient language of India and we have made every effort to cultivate this in our approach to the project and the evolution of our designs.’
Every detail, word and image evokes a sense of peace, that can be felt even online and amidst the noise of social media.
A beautiful brand story that manages to stand out with quiet confidence.
‘With this ‘integrity over profit’ mindset, I have also taken the time to find highly skilled local craftspeople to work with, the meeting of whom has felt as organic as the process itself. By donating 10% of our profits to I-India, a charity supporting street children in Jaipur, I hope to broaden the positive impact of your purchase and keep the wheel of kindness turning.’
2. ‘Wilder: / to become one with nature. Full of adventure, courage & mischief’
Health & beauty - Wilder Botanics
‘Holistic beauty rooted in naturopathic philosophy & centuries old methods combined with modern techniques.’
This is a love story.
Wilder Botanics was created by Rachel Landon, a naturopath and herbalist and her husband Charlie.
‘We make what we believe in and love. We only create formulas that we want to use ourselves in our own home for our family and for loved ones.’
Wilder’s products are made by hand, infused with knowledge, time and patience to create naturally potent herbal products to support a range of needs including sleep, stress and immunity.
Follow Wilder Botanics on Instagram, visit their beautiful shop on Broadway Market in East London, or their website to buy their collection of oils, remedies and teas.
3. ‘Not your average running club.’
Health & Sport - Running Punks
‘Human development through music and running’
A story of community and a shared love of music and running.
Discovering Running Punks was one of the few good things about lockdown. I started running every day as a way to escape the worry, pulling on my trainers and with a playlist of my favourite tunes running and music was how I coped and the Running Punks community were a big part of that.
Former GB athlete and musician Jimmy Watkins started filming music reviews of himself on a run while listening to an album. With an infectious enthusiasm and a way with words, he captured the freedom and simplicity of running.
“I believe good albums take you on a journey and tell a story which you gradually figure out after repeated listens. My love of running and love of music were perfect for one another.”
With co-founder Rhodri, Running Punks is a club that brings together people of all abilities under the umbrella of punk independence and individualism, creating a strong, healthy community that’s about so much more than Strava stats.
‘Who cares if you can run fast or far? You don’t even need to know anything about running. The important thing is that you take that first step and you keep on moving.’
4. ‘It’s time to live more pleasure-filled, vivacious lives in healthy, holistic, conscious ways. Will you join me?’
Cooking & Nutrition - My New Roots
‘Irresistible, natural food that happens to be good for you.’
My New Roots is an irresistable story of a life well lived. It begins with a simple tomato…
‘…a yellow pear-shaped one picked straight from the vine and filled with more flavour than she ever could have expected. Since that day her approach to food has been all about satisfaction, meals that satiate on a physical, emotional and spiritual level.’
I was first introduced to the work of holistic nutritionist, writer and photographer Sarah Britton in the first Kinfolk book in 2013. Then Sarah was living in Copenhagen where she created and published wholesome recipes on her blog ‘My New Roots’. Her food was simple, delicious and nourishing and her recipes read like a message from a favourite friend.
‘‘I was so tired of being bombarded by self-interested media and half-truths about how to look after myself, and I knew I wasn’t alone. Since my education was almost like a user guide for my body, mind, and spirit, I thought it was time to spread the word! When I discover something new I am simply too excited not to share! We’re all in this together – let’s help each other be the best we can be! (Yes, I was probably a cheerleader in a past life).’
Since then Sarah has published two cookbooks and launched an online learning platform GROW (which I’m a member of and find endless value in). It’s a curated space where Sarah shares not just her recipes but her knowledge about how to look after yourself on all levels. GROW is bursting with Sarah’s infectious passion and enthusiasm, there’s cooking, yoga, dance, meditation, live classes and even gardening lessons to grow your own ingredients.
‘Movement, meditation, breathwork, connection to nature, and surrounding myself with positive, expansive people that show me what is possible – all of these things have changed my life, and I hope they will change yours too!
5. ‘ Pack your stuff, set your alarm, get up early, meet us at the shore…we swim at dawn!
Sea Swimming Club - The Dawnstalkers
‘Pirates, mis-fits & mermaids - all welcome! ‘
Celebrating the joy of cold, salty water, Dawn Stalkers is a community, motivating and supporting each other to get the maximum endorphins from the daily habit of outdoor swimming, encouraging people to get in the sea as the sun rises each morning.
‘For everyone who wants to do something for themselves first thing in the morning. For the Dawn Stalker every day is special, no matter the weather, they make the most of it.”
Created by Grant Zehetmayr Dawn Stalkers has grown organically, by word of mouth from a couple of people to a loyal community of hundreds, with one simple message...
‘We swim daily, we swim at dawn, sea you at the shore. ‘
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