Client Case Study: Freckle
Services Provided:
BRAND CLARITY - DEFINING THE PURPOSE & UNDERSTANDING THE TARGET MARKET.
DIGITAL MARKETING STRATEGY - DEFINING THE PURPOSE, VALUES & LANGUAGE
SOCIAL MEDIA CONTENT CREATION - Launching on Instagram & ONGOING CONTENT
I have the privilege of working with some incredible clients, helping them to thrive creatively and commercially.
Simple Matters Media started, like all good things, over coffee and a conversation with friends…
“After the first meeting Janine and I fell silent, we were both blown away, Georgina’s knowledge & expertise is outstanding.”
- Chloe, Freckle
They had an idea to create pared back, sustainably made toys and furniture. There was a beautiful intention and vision for their brand Freckle. A desire to nurture a sense of adventure, curiosity and freedom in children.
As we talked, and our little ones played, I saw an opportunity to help them, using my 15 years experience as a storyteller and award-winning film maker at the BBC.
“As a new company, starting this process felt overwhelming but Georgina provided clarity from our very first discussion.”
Inspired by their passion I developed social media storylines, created characters for their products and helped them find their brand voice online.
“Georgina’s calming narrative was able to guide us through the social media world, which can often feel noisy and overcrowded.”
With a considered, intentional and organic approach, a year on, Freckle has grown a highly engaged and loyal social media community.
They’re consistently converting followers to customers and building a stylish profile that means their beautiful products are now stocked (and sell out) worldwide, including New York.
“Through her expertise and creative storytelling Georgina was able to quickly add intrinsic value to our business.”
Through working with Freckle, I discovered a passion for crafting digital stories, a talent for creating social media content and a love of supporting creatives and independent businesses to create something special.
“Georgina was an expert in weaving the story behind our brand and got us to delve deep into our core values and put markers in place to ensure that we continue to hold true to these in any content we put out.”
In the same way I approach documentary film making, I believe the best way to connect and communicate with people is by capturing a simple story with emotion and imagination.
“Without Georgina's help I know we would not have created the same brand. Her knowledge has meant we have launched a successful start-up and made it the best it can be.”
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