Client Case Study: Organic Zoo
“Georgina helped us to define our vision, values, and the brand’s tone of voice. She found exactly the right words to share our story with our community and customers in a beautiful and clear way.”
- PAULINA, ORGANIC ZOO
Services provided:
BRAND CLARITY - Defining the purpose, values & language of Organic Zoo.
BRAND STORYTELLING & COPYWRITING - Crafting the Brand Story, creating About Us & Steps To Sustainability web pages.
‘Summers were spent in a wooden hut by the lake. The forest was our playground, we learnt to swim in the open water and to fish with rods made of sticks. Those warm hazy days seemed endless, with sun-kissed cheeks, grubby knees, and bare feet, no day went by without a picnic.’
It’s impossible not to love what I do when I get to write stories like this one, created for Organic Zoo, a beautiful minimal children’s clothing company.
Owner Paulina, founded the business 10 years ago and has grown it into a brand that’s now stocked in 300 shops around the world and is known for its simple, timeless aesthetic. But despite her success, Paulina was struggling to put the brand into words, to define the brand voice to connect with her customers.
“Since working with Gina we now get so many comments about our story. I’m still amazed by what she managed to create for us.”
- PAULINA, ORGANIC ZOO
After spending time talking to Paulina, I was inspired by her childhood memories, growing up in communist Poland, the middle of three sisters.
‘Daily life for my family was hard. I remember as a restless child, standing in line for hours, holding my mother’s hand, as we waited with our coupons, to buy basic supplies of bread, milk, butter and eggs. The buildings, landscape, even the sky, seemed endlessly grey and cold.’
Paulina described a childhood, that despite its challenges, was full of freedom and adventure.
‘We would dream up wonderful worlds full of joy and colour. There were few toys available to buy so instead we would pretend, creating games, stories and places in our minds.’
I could instantly see the thread that connected the way she grew up with the business she has created. It was a perfect fit for her children's clothes that are both beautiful to wear and practical for play. The story was a gift to write;
‘Without access to lots of things, we turned our attention to what we did have; nature and our imaginations.’
(Read the full story here)
After a decade in business, Paulina also wanted help to get absolute clarity for her business and to really define her brand story to allow her to continue Organic Zoo’s success and to pursue new opportunities. But she was also understandably concerned about protecting such an established brand.
“Georgina worked really hard to offer some very well thought out and creative ideas for the future of Organic Zoo while still always ensuring everything was on-brand and felt absolutely right.”
- PAULINA, ORGANIC ZOO
The Brand Clarity work was a delicate balance to define what made Organic Zoo so special, while also providing fresh inspiration. Paulina now has a strong brand identity to guide her business, with a clear purpose, mission and values informing everything she creates and every decision she makes.
“The brand clarity work Georgina created for Organic Zoo is a great guide for all strategic decisions and it’s become part of day-to-day activity.”
- PAULINA, ORGANIC ZOO
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