Client Case Study: Our Lovely Goods

 

“Oh Georgina, the story you’ve written for us is absolutely beautiful, my gosh I actually felt emotional reading it. You’ve captured us and our brand so perfectly and vividly. It’s just gorgeous. Thank you!”

- Ebi, Our Lovely Goods

 

Services provided:

  • Brand storytelling - DeFINING THe BRAND STORY

  • website copy - About Us Page

  • TV advert script - Brand Story Used AS VOICE OVER

 

I knew early on that writing about Our Lovely Goods would be a love story. The founders of the homewares brand, Ebi and Emmanuel are a couple with two gorgeous girls. Their love for each other, for their shared Nigerian heritage and for family life, inspired them to start Our Lovely Goods, creating natural products that celebrate the feeling of home.

‘Home should be a place where you can be completely at ease. Somewhere to shut the door on stresses and pressure from the outside world, where it’s ok to wear pyjamas all day, eat cereal at the kitchen counter and call it dinner and dance to your favourite music, loudly, on repeat.’

I first spoke to Ebi and Emmanuel on a Zoom call during lockdown, Ebi was breastfeeding her newborn daughter while talking about their plans and ambitions. It perfectly captured the essence of their brand, a thriving business with family and home at its heart.

“We love what you’ve written so much. We’ve read it over and over again this weekend. The words create such a warm feeling which is exactly what we wanted.”

- Ebi, Our Lovely Goods

It was focusing on the simple details of everyday life that helped to capture their brand story. 

‘Making a home shouldn’t feel complicated, pressured or expensive. It’s about belonging, sharing, welcoming and laughing often. That’s the wonderful thing about home it’s never perfect. A chipped handmade mug for your daily coffee, a wrinkled linen napkin or a red wine stain on a worn wooden table, it’s the everyday details that bring a home to life.’

Ebi and Emmanual approach everything they do with passion and determination but most of all with a sense of fun. Our Lovely Goods is growing into a thriving brand, stocked in Anthropolgie and featured in Elle Decoration and 91 Magazine. They make things happen and they do it all with grace, charm, and humour. Every conversation we had it seemed they had a new idea or project and I’ve loved seeing them bring each one to life.

“Thank you so much for helping us write our story, it’s just so beautiful and you were so fantastic to work with.”

- Ebi, Our Lovely Goods

Photography: Brenda Rosete

 
 

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HOMEWARES, LIFESTYLEGeorgina Lee-JonesBRAND STORYTELLING, COPYWRITING