Recent Projects
Client Case Study: 91 Magazine
Georgina inspired me from our very first chat. She’s someone who clearly understands small independent businesses and how to communicate effectively with your customer base.
We have built a great working relationship, and I know we will continue working together collaboratively in the future.” - Caroline, Editor of 91 Magazine
Issues of 91 Magazine
Caroline Rowlands, 91 Magazine Editor
91 Magazine cover
“Georgina inspired me from our very first chat. She’s someone who clearly understands small independent businesses and how to communicate effectively with your customer base. We have built a great working relationship, and I know we will continue working together collaboratively in the future.”
- Caroline, Editor of 91 Magazine
Services provided:
Digital Marketing - DIVERSIFY MARKETING, DEVELOP AN EFFECTIVE STRATEGY
NEWSLETTER DEVELOPMENT - ANALYSIS & STRATEGY, FEATURE IDEAS, SEQUENCE CREATION
I’ve had a long love affair with print magazines. As a teenager, I would spend all my pocket money on glossy magazines, gazing at the fashion pages of Elle, thrilled by the glamour and drama of the designer clothes and make-up.
Curling up with a beautifully produced and inspiring magazine is still something I relish. So it was such a delight when I connected with Caroline Rowlands, the editor of 91 Magazine. I’d been a reader for several years, and admired Caroline for daring to take on the publishing industry, creating the magazine she wanted to read, and turning it into a popular and valued title.
I hired Georgina to help me with my email marketing after we'd had an informal chat about the benefits of good email marketing and I realised I had a lot of room for improvement. I really looked forward to our calls and always felt excited about what Georgina suggested.
- Caroline, 91 Magazine Editor
Caroline and I were in touch for a while before actually working together. That initial call turned into several conversations; beginning with marketing and strategy, but soon covering everything from our shared love of design, architecture and interiors, to the highs and lows of running small businesses, and the future of the print industry.
Caroline is a true champion of independent businesses and creatives. She’s passionate about supporting brands that really care about what they do, and the community they serve. She started the magazine as a passion project, and it’s gone on to be more successful than she ever dared to dream. But after 10 years, Caroline wanted to refresh the business strategy and marketing and rediscover her love for the magazine.
She hired me to help her refine and maximise the potential of the newsletter and develop an effective email strategy. Together we created a distinctive style focusing on the purpose of each email and how it can work to drive sales, we also developed a series of sequences to target specific groups of subscribers personalising brand content for them.
“I am feeling refreshed and energised. It is so helpful to get the perspective of someone outside of your business. It's still early days, but I can already see an improvement in the open rates of my emails, and the engagement is also better, so I'm feeling confident that there will be continued progression as time goes on. ”
- Caroline, 91 Magazine Editor
Working with Caroline has been a pleasure. She’s taken our ideas and executed them brilliantly, with the same care and passion that she gives to every issue of 91. I’ve loved helping her and 91 to grow and thrive and to know that in turn, it’s helping support the thousands of independent small businesses featured and mentioned in the magazines and blogs.
You can find out more about my services here.
Please complete the enquiry form to receive my client pack with full details of my packages, prices & how I can help you with the next chapter of your story.
Client Case Study: Our Lovely Goods
“The story you’ve written for us is absolutely beautiful, I actually felt emotional reading it. You’ve captured us and our brand so perfectly and vividly. It’s just gorgeous. You were fantastic to work with. Thank you!”
“Oh Georgina, the story you’ve written for us is absolutely beautiful, my gosh I actually felt emotional reading it. You’ve captured us and our brand so perfectly and vividly. It’s just gorgeous. Thank you!”
- Ebi, Our Lovely Goods
Services provided:
Brand storytelling - DeFINING THe BRAND STORY
website copy - About Us Page
TV advert script - Brand Story Used AS VOICE OVER
I knew early on that writing about Our Lovely Goods would be a love story. The founders of the homewares brand, Ebi and Emmanuel are a couple with two gorgeous girls. Their love for each other, for their shared Nigerian heritage and for family life, inspired them to start Our Lovely Goods, creating natural products that celebrate the feeling of home.
‘Home should be a place where you can be completely at ease. Somewhere to shut the door on stresses and pressure from the outside world, where it’s ok to wear pyjamas all day, eat cereal at the kitchen counter and call it dinner and dance to your favourite music, loudly, on repeat.’
I first spoke to Ebi and Emmanuel on a Zoom call during lockdown, Ebi was breastfeeding her newborn daughter while talking about their plans and ambitions. It perfectly captured the essence of their brand, a thriving business with family and home at its heart.
“We love what you’ve written so much. We’ve read it over and over again this weekend. The words create such a warm feeling which is exactly what we wanted.”
- Ebi, Our Lovely Goods
It was focusing on the simple details of everyday life that helped to capture their brand story.
‘Making a home shouldn’t feel complicated, pressured or expensive. It’s about belonging, sharing, welcoming and laughing often. That’s the wonderful thing about home it’s never perfect. A chipped handmade mug for your daily coffee, a wrinkled linen napkin or a red wine stain on a worn wooden table, it’s the everyday details that bring a home to life.’
Ebi and Emmanual approach everything they do with passion and determination but most of all with a sense of fun. Our Lovely Goods is growing into a thriving brand, stocked in Anthropolgie and featured in Elle Decoration and 91 Magazine. They make things happen and they do it all with grace, charm, and humour. Every conversation we had it seemed they had a new idea or project and I’ve loved seeing them bring each one to life.
“Thank you so much for helping us write our story, it’s just so beautiful and you were so fantastic to work with.”
- Ebi, Our Lovely Goods
Photography: Brenda Rosete
You can find out more about my services here.
Please complete the enquiry form to receive my client pack with full details of my packages, prices & how I can help you with the next chapter of your story.