Client Case Study: 91 Magazine

Issues of 91 Magazine

Caroline Rowlands, 91 Magazine Editor

91 Magazine cover

“Georgina inspired me from our very first chat. She’s someone who clearly understands small independent businesses and how to communicate effectively with your customer base. We have built a great working relationship, and I know we will continue working together collaboratively in the future.”

- Caroline, Editor of 91 Magazine

Services provided:

• Digital Marketing - DIVERSIFY MARKETING, DEVELOP AN EFFECTIVE STRATEGY

• NEWSLETTER DEVELOPMENT - ANALYSIS & STRATEGY, FEATURE IDEAS, SEQUENCE CREATION

I’ve had a long love affair with print magazines. As a teenager, I would spend all my pocket money on glossy magazines, gazing at the fashion pages of Elle, thrilled by the glamour and drama of the designer clothes and make-up.

Curling up with a beautifully produced and inspiring magazine is still something I relish. So it was such a delight when I connected with Caroline Rowlands, the editor of 91 Magazine. I’d been a reader for several years, and admired Caroline for daring to take on the publishing industry, creating the magazine she wanted to read, and turning it into a popular and valued title. 

I hired Georgina to help me with my email marketing after we'd had an informal chat about the benefits of good email marketing and I realised I had a lot of room for improvement. I really looked forward to our calls and always felt excited about what Georgina suggested.

- Caroline, 91 Magazine Editor

Caroline and I were in touch for a while before actually working together. That initial call turned into several conversations; beginning with marketing and strategy, but soon covering everything from our shared love of design, architecture and interiors, to the highs and lows of running small businesses, and the future of the print industry. 

Caroline is a true champion of independent businesses and creatives. She’s passionate about supporting brands that really care about what they do, and the community they serve. She started the magazine as a passion project, and it’s gone on to be more successful than she ever dared to dream. But after 10 years, Caroline wanted to refresh the business strategy and marketing and rediscover her love for the magazine.

She hired me to help her refine and maximise the potential of the newsletter and develop an effective email strategy. Together we created a distinctive style focusing on the purpose of each email and how it can work to drive sales, we also developed a series of sequences to target specific groups of subscribers personalising brand content for them.

“I am feeling refreshed and energised. It is so helpful to get the perspective of someone outside of your business. It's still early days, but I can already see an improvement in the open rates of my emails, and the engagement is also better, so I'm feeling confident that there will be continued progression as time goes on. ”

- Caroline, 91 Magazine Editor

Working with Caroline has been a pleasure. She’s taken our ideas and executed them brilliantly, with the same care and passion that she gives to every issue of 91. I’ve loved helping her and 91 to grow and thrive and to know that in turn, it’s helping support the thousands of independent small businesses featured and mentioned in the magazines and blogs.

You can find out more about my services here.

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