Client Case Study: Tracie Hartley Photography
Close-up of seed heads photographed by Tracie Hartley
“Oh wow, I absolutely LOVE it! You have articulated my story so beautifully.
This is exactly what I needed help with; pulling all the threads together.”
- Tracie Hartley, Photographer
Services provided:
BRAND STORYTELLING & COPYWRITING - Crafting A Clear Brand Story & website Copy
Profile photo of Tracie Hartley by Krista Eppelstun
‘The common thread running throughout my work and life is attention to detail. I’m a photographer and stylist, creating images that focus on capturing close-ups of the natural world. My pictures represent the way I think and work. They’re about taking time and care to consider and understand what’s really important.’
- Brand Story, Tracie Hartley Photography
Tracie Hartley is a photographer based in Australia. Her work is inspired by capturing the close-up details of the natural world. Her distinctive images draw attention to the tiny close-up details, pausing to notice and appreciate the beauty that’s so often missed.
Tracie first approached me wanting help for a business she was launching as a virtual assistant, supporting creative people to build their own brands. Tracie has an impressive background with experience in research, education, retail, design and marketing. She’s also a pleasure to work with; calm, thoughtful and organised. I crafted her brand story weaving together all the parts of her life and work that formed a really impressive business and offering.
The main thread running throughout the story was Tracie’s creativity. She understood what it means to work in the creative industry and the unique challenges of running that sort of business. I knew she would be a fantastic VA and that any entrepreneur would be lucky to have her.
I was thrilled when Tracie emailed a few months later to say she had decided to pause the virtual assistant business and instead focus on her creativity and true passion, photography.
It’s a joy to see someone follow their dream and heart, especially when they have so much talent. It was also a delight to know that with a few edits and rewrites, the original brand story we’d created could be adapted for her new business. For me, a reminder that a story based on truth and clarity is so powerful and can adapt as a business and people change and evolve.
“I feel really confident about my work and website now. Thank you so much, Gina. You have been a dream to work with!
- Tracie Hartley Photography
Do have a look at Tracie’s work and prints. Her images are simple yet striking, and she sees beauty everywhere.
You can find out more about my services here.
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