Client Case Study: Mini & Humble
‘In the early days, time passed slowly pushing the pram around the local neighbourhood, dreaming of hot coffee and nap time. Then, those first wobbly steps, holding hands along the winding streets, waving to passing cars and bikes, chasing buzzing bumblebees and hiding behind trees.
These simple, precious moments of childhood are at the heart of Mini & Humble, woven into the fabric of our first collection, with a timeless and playful print designed for little imaginations and endless adventures.
Called “Our Neighbourhood”, the Mini & Humble collection is full of character, celebrating the people, places and stories that shape and support family life.’
- Mini & Humble Brand Story
Services provided:
Brand Story - Website Copywriting
Talking to Lauren, the founder of Mini & Humble, was endlessly inspiring. Bursting with ideas, energy and passion for the children’s clothing company she was starting. I adored the designs immediately, the delightfully drawn little details of trees, houses and bicycles. I loved the story of the pictures even more. Lauren cares deeply about the value of community and supporting each other, especially families. She created her first clothing collection to capture the importance of local neighbourhoods.
“Georgina was fantastic to work with - she really understood what we were trying to achieve and delivered over and above what I expected. The story of the brand and the social media strategies that Georgina created are the perfect framework for us to work to so that we are consistent in our language and tone from launch and have enough variety to keep our customers interested long term. I would definitely recommend Georgina for any brands that want to define their brand messaging and gain clarity of purpose.”
- Lauren, Mini & Humble
I asked Lauren to share her memories of childhood and motherhood; there were so many wonderful images and moments from growing up with her twin sister in Scotland (sharing a bed and creating an imaginary record player for dreams was the stuff of magic!). Still, it was the simple daytime walks she described with her young daughter that inspired a unique and personal story. It’s a story every parent can relate to, those slow short walks as little ones begin to discover the big wide world around them (I’ll never forget my 3-year-old insisting we say hello to every ant she’d spotted marching up a gate post). The idea of those walks connected perfectly with the print designs of Lauren’s first collection and also her ethos of family life in supportive and friendly neighbourhoods.
‘Mini & Humble baby clothes are sweet and playful, just like the little ones who love to wear them. Designed in our Cotswold town in the English countryside, surrounded by honey-coloured cottages and crayon green rolling hills, it’s a fairytale setting we’re lucky to call home.’
- Mini & Humble, Brand Story
Lauren has put so much thought, time and hard work into her business. She has a background in Product Design Engineering and worked for Jaguar Land Rover. She also ran a children’s shop in Chipping Campden before deciding to launch Mini & Humble. She provided the most detailed and thorough business plan I’ve ever seen. I can’t wait to see Mini & Humble grow and thrive, I don’t doubt she’ll make it a success.
You can find out more about my services here.
Please complete the enquiry form to receive my client pack with full details of my packages, prices & how I can help you with the next chapter of your story.