The Art of Visual Brand Storytelling With Photographer Ellen Christina Hancock

An interview with visual storyteller and photographer Ellen Christina Hancock. If you’re familiar with the wonderful paint company Atelier Ellis you’ll be familiar with Ellen’s distinctive work.

Her images, characterised by their striking simplicity and stillness, not only capture the feeling of a space or moment, but also evoke an emotional connection.

Read our conversation about the art of visual brand storytelling exploring Ellen's story about how she discovered her style, her approach to capturing each still or moving image and how she balances the creative and the commercial in her brand photography work.

Brand Storytelling, MarketingGeorgina Lee-Jones1 October 2024Creativity, Photography

The Art of Brand Storytelling with WAX Atelier

In this month’s ‘Art of Brand Storytelling’ Q&A, we talk to WAX Atelier co-founder Lola Lely about the warm and fragrant world of wax.

From the importance of fostering connections and collaboration to why everything begins with imagining the story, read on to discover the creative joy of exploring one material, the challenges of scaling an intentionally slow business and the importance of nurturing young talent through ancient craft.

The Art Of Creative Brand Storytelling With Potter Jacques Monneraud

Stories Sculpted in Clay: Jacques Monneraud's Viral Ceramics

Ex-advertiser Jacques Monneraud's pottery videos are a hit on Instagram, with millions of views. To create them, he asks himself, 'What would make me fall in love with ceramics although I don't care about it?'

Read our Q&A with the talented Frenchman and discover how he turns pottery into brand storytelling that captivates even non-ceramic fans.

Brand Storytelling, Marketing, Small BusinessGeorgina Lee-Jones27 June 2024Creativity, Crafts

Brilliant Brand Stories of Creativity

As part of our ongoing Brilliant Brand Stories series, this month we’re celebrating stories of creativity. From the heartfelt paintings of Cat Spilman, to the heritage textiles of the London Cloth Company, the meticulous styling of Camilla Wordie, and the craftsmanship of Rosa Harradine's brushes and brooms.

These brands beautifully showcase the essence of creative passion in both the items they produce and the stories they share. We hope they inspire you to bring a touch of artistry to your own brand narrative.