The Art of Visual Brand Storytelling With Photographer Ellen Christina Hancock

An interview with visual storyteller and photographer Ellen Christina Hancock. If you’re familiar with the wonderful paint company Atelier Ellis you’ll be familiar with Ellen’s distinctive work.

Her images, characterised by their striking simplicity and stillness, not only capture the feeling of a space or moment, but also evoke an emotional connection.

Read our conversation about the art of visual brand storytelling exploring Ellen's story about how she discovered her style, her approach to capturing each still or moving image and how she balances the creative and the commercial in her brand photography work.

Brand Storytelling, MarketingGeorgina Lee-Jones1 October 2024Creativity, Photography

The Art Of Creative Brand Storytelling With Potter Jacques Monneraud

Stories Sculpted in Clay: Jacques Monneraud's Viral Ceramics

Ex-advertiser Jacques Monneraud's pottery videos are a hit on Instagram, with millions of views. To create them, he asks himself, 'What would make me fall in love with ceramics although I don't care about it?'

Read our Q&A with the talented Frenchman and discover how he turns pottery into brand storytelling that captivates even non-ceramic fans.

Brand Storytelling, Marketing, Small BusinessGeorgina Lee-Jones27 June 2024Creativity, Crafts

The Art Of Brand Storytelling With Imogene + Willie

We’re delighted to be able to share the story of one of our favourite brands - American denim company ‘Imogene + Willie’.

Co-founders Carrie and Matt Eddmenson are master jean makers and natural storytellers.

Their story starts with an email sent out at 3 am telling a few hundred people about their dream; ‘We simply want to sew in the back of the store a good jean for both men and women that fits perfectly.’

Fifteen years later, it’s a story of success with two shops, a team of 75 and I+W jeans sold around the world to a loyal community of customers and fans.

But theirs is also a story of struggle, heartbreak and refusing to lose hope…