Posts tagged Crafts
The Art of Brand Storytelling with WAX Atelier

In this month’s ‘Art of Brand Storytelling’ Q&A, we talk to WAX Atelier co-founder Lola Lely about the warm and fragrant world of wax.

From the importance of fostering connections and collaboration to why everything begins with imagining the story, read on to discover the creative joy of exploring one material, the challenges of scaling an intentionally slow business and the importance of nurturing young talent through ancient craft.

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The Art Of Creative Brand Storytelling With Potter Jacques Monneraud

Stories Sculpted in Clay: Jacques Monneraud's Viral Ceramics

Ex-advertiser Jacques Monneraud's pottery videos are a hit on Instagram, with millions of views. To create them, he asks himself, 'What would make me fall in love with ceramics although I don't care about it?'

Read our Q&A with the talented Frenchman and discover how he turns pottery into brand storytelling that captivates even non-ceramic fans.

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Brilliant Brand Stories of Creativity

As part of our ongoing Brilliant Brand Stories series, this month we’re celebrating stories of creativity. From the heartfelt paintings of Cat Spilman, to the heritage textiles of the London Cloth Company, the meticulous styling of Camilla Wordie, and the craftsmanship of Rosa Harradine's brushes and brooms.

These brands beautifully showcase the essence of creative passion in both the items they produce and the stories they share. We hope they inspire you to bring a touch of artistry to your own brand narrative.

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Brilliant Brands Sharing Seasonal Stories

As the days lengthen and stretch into early summer, we're highlighting brilliant brands that master the art of seasonal storytelling. Discover the enchanting sculptures of Jess Wheeler, taste the true flavours of the seasons with Natoora, experience the simple joys of outdoor living at Fforest and embrace the seasonal colours crafted by The Natural Dyeworks. 

These four brands beautifully capture the essence of the seasonal year and we hope they will inspire you to use the seasons in your brand storytelling.

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The Art Of Brand Storytelling With 'We Are Makers'

“Everyone has a story to tell and each story is unique”

‘We Are Makers’ is a quarterly printed magazine celebrating the stories of creatives from across the globe.

The makers featured are all people who are mastering their crafts, valuing process as much as the final products and taking a stand against mass manufacturing. 

Usually, the ones telling the stories of others, we asked founders Kate and Jack to share their own; it’s one of immense dedication towards their shared mission…

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