In this month’s ‘Art of Brand Storytelling’ Q&A, we talk to WAX Atelier co-founder Lola Lely about the warm and fragrant world of wax.
From the importance of fostering connections and collaboration to why everything begins with imagining the story, read on to discover the creative joy of exploring one material, the challenges of scaling an intentionally slow business and the importance of nurturing young talent through ancient craft.
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