Brilliant Brands Sharing Seasonal Stories

As the days lengthen and stretch into early summer, we're highlighting brilliant brands that master the art of seasonal storytelling. Discover the enchanting sculptures of Jess Wheeler, taste the true flavours of the seasons with Natoora, experience the simple joys of outdoor living at Fforest and embrace the seasonal colours crafted by The Natural Dyeworks.

These four brands beautifully capture the essence of the seasonal year and we hope they will inspire you to use the seasons in your brand storytelling.

Brand Storytelling, Small BusinessGeorgina Lee-Jones16 May 2024Seasonal, Design, Food, Crafts, Travel

Brilliant Brands Sharing Stories of Sustainability

In April, for Earth Day we’re highlighting brilliant brands who are taking real steps to find better ways to do business. From different industries and with a variety of styles, they all share their work with passion, authenticity and captivating storytelling, including a paint company, restaurant, textile designer, and transport company. We hope you’re as inspired by their work and ideas as much as we are.

Brand Storytelling, Small BusinessGeorgina Lee-Jones18 April 2024Design, Food

The Art Of Brand Storytelling With The Seasons By Superfolk

“To know, to love, to protect is a guiding principle in all that we do. We use our skills as designers to share the beauty and cleverness of our natural world. We do this in a bid to push others to get outdoors and ultimately to be moved to protect our natural environment.”

Superfolk is a lifestyle brand created by Jo Anne Butler, an artist and architect and her husband Gearoid Muldowney - a designer and maker. Their lives are rooted in the wildly beautiful landscape of the west coast of Ireland. The rich, raw colours, textures and patterns of each season are woven into everything they do and create. This connection and respect for the environment inspires and informs how they live, raise their family and work. Everything is created slowly and thoughtfully with an understanding that we are nature, not separate from it.

We’re delighted to bring you our conversation with Jo Anne as she shares the ways she and Gearoid are working to inspire us all to connect more deeply with ourselves and the natural world we’re part of.

Brand Storytelling, Small BusinessGeorgina Lee-Jones8 April 2024Design

Five Brilliant Brands With Love Stories At Their Heart

For February, we're celebrating brilliant brands created with love, passion and a desire to do business better. From different industries and with a variety of styles, they all share their work with captivating storytelling, including a bookshop, furniture maker and ceramics company. We hope you love them as much as we do.

Brand Storytelling, Small BusinessGeorgina Lee-Jones9 February 2024Bookshop, Design, Fashion

The Art Of Brand Storytelling With Imogene + Willie

We’re delighted to be able to share the story of one of our favourite brands - American denim company ‘Imogene + Willie’.

Co-founders Carrie and Matt Eddmenson are master jean makers and natural storytellers.

Their story starts with an email sent out at 3 am telling a few hundred people about their dream; ‘We simply want to sew in the back of the store a good jean for both men and women that fits perfectly.’

Fifteen years later, it’s a story of success with two shops, a team of 75 and I+W jeans sold around the world to a loyal community of customers and fans.

But theirs is also a story of struggle, heartbreak and refusing to lose hope…

Brand Storytelling, MarketingGeorgina Lee-Jones8 February 2024Design, Fashion, Denim, Manufacturing, Jeans

The Art Of Brand Storytelling With Design Studio 'Joyce Of All Trades'

‘like a potter moulding clay…shaping a brand from its raw potential, transforming it into a beautiful and sustainable expression of what they do.’

Good design is more than a pretty logo, tasteful colours and trendy fonts. It’s about bringing the story and purpose of a business to life, capturing the feeling and heart of what a brand does. In this blog conversation, we talk to graphic designer Joyce Vacca about her approach to crafting brand identities that, as well as looking beautiful, work to communicate a story and feeling.

She also shares insights into running her own successful business and how she’s set up her work in a way that wins clients but also supports her well-being.

Brand Storytelling, Small BusinessGeorgina Lee-Jones15 January 2024Design