As part of our ongoing Brilliant Brand Stories series, this month we’re celebrating stories of creativity. From the heartfelt paintings of Cat Spilman, to the heritage textiles of the London Cloth Company, the meticulous styling of Camilla Wordie, and the craftsmanship of Rosa Harradine's brushes and brooms.

These brands beautifully showcase the essence of creative passion in both the items they produce and the stories they share. We hope they inspire you to bring a touch of artistry to your own brand narrative.

Five Brilliant Brands With Love Stories At Their Heart

For February, we're celebrating brilliant brands created with love, passion and a desire to do business better. From different industries and with a variety of styles, they all share their work with captivating storytelling, including a bookshop, furniture maker and ceramics company. We hope you love them as much as we do.

Brand Storytelling, Small BusinessGeorgina Lee-Jones9 February 2024Bookshop, Design, Fashion

The Art Of Brand Storytelling With Imogene + Willie

We’re delighted to be able to share the story of one of our favourite brands - American denim company ‘Imogene + Willie’.

Co-founders Carrie and Matt Eddmenson are master jean makers and natural storytellers.

Their story starts with an email sent out at 3 am telling a few hundred people about their dream; ‘We simply want to sew in the back of the store a good jean for both men and women that fits perfectly.’

Fifteen years later, it’s a story of success with two shops, a team of 75 and I+W jeans sold around the world to a loyal community of customers and fans.

But theirs is also a story of struggle, heartbreak and refusing to lose hope…